Welcome to the 20th Anniversary Conference of the Unfair Commercial Practices Directive. We will gather to reflect on two decades of significant strides in consumer protection and fair trading across the European Union.
Since its inception in 2004, the Unfair Commercial Practices Directive has been a cornerstone in establishing a harmonious environment for consumers and businesses alike. It has set a standard for transparency, honesty, and fairness in commercial activities, safeguarding consumer interests while fostering healthy market competition.
Over the years, this Directive has adapted to the evolving landscape of commerce, especially in the digital age. Today, as we stand at this juncture, it's crucial to assess our achievements, confront ongoing challenges, and envision a future that continues to uphold and strengthen the principles of fair trade and consumer protection.
This conference brings together policymakers, legal experts, business leaders, and consumer advocates. Together, we'll explore the Directive's impact, discuss advancements, share insights, and collaboratively shape strategies for the future.
As we embark on this reflective and forward-looking journey, let us recommit ourselves to the ideals that the Unfair Commercial Practices Directive stands for. Let's continue to protect consumer rights and promote fairness in commerce, ensuring that the market remains a place of trust, integrity, and equitable growth for all.
